liberate your hair + the planet
We’ve pushed boundaries in haircare from the very beginning, and that doesn’t stop at your routine. We’re taking a pledge to go further, pushing boundaries in the battle for our planet. This won’t be your run-of-the-mill sustainability conversation—it’s us after all. We want to have a new kind of conversation and it’s through the lens of hair; it’s what we know, it’s what we love, and it’s how we can make a meaningful impact. Let’s get to it.